Social media engagement such as likes, shares and clicks play a crucial role in getting a company’s posts seen by the masses. (And in keeping a company top of mind, too.) Even so, constantly changing algorithms can make it difficult to consistently put out posts that get people interacting with a company’s page. Incorporating videos and other imagery can go a long way toward improving social media engagement and getting a company’s message out there. In fact, social media guru Jeff Bullas notes that adding photos into Facebook posts can up engagement by 37%.
So, why does imagery lead so many people to interact with posts? The truth is, we live in a graphic culture. While the words on the page or smartphone screen are still important, it takes something special to get a person to pause their scrolling and truly consider the content being put forth. The experts at our Houston marketing agency have compiled a few helpful tips to help kick your social media engagement into gear.
Don’t Go with Any Old Image
People are more inclined to read what you post if you also share an original photo — shots of your team members or products, for instance — or a branded graphic. Such images help people get to know your company on a personal level while also building trust. (If possible, take things a step further by tagging team members in your posts!) Of course, there are some great stock images out there, too. If you choose to go that route, make sure the imagery is consistent with your company’s overall look, and be sure to play by the rules. Never steal a copyrighted image, as that could result in potential fines or legal trouble.
Offer an Inside Glimpse of Your Offerings with a Video
A personal touch makes a big difference in the business world. A short video is a great chance to show off your products and services, and to discuss all the ways your company stands out from the competition. Not only that, but it also offers something different than the static images people are continually scrolling through on their feeds. Get the ball rolling with a 20-second message from your company’s leadership, a snippet of your crew at work or a tour of your facility.
Give Stats Some Extra Oomph with an Infographic
This type of graphic typically consists of one hard-hitting statistic, sometimes accompanied by an icon to help illustrate the point being made. The ideal infographic is short on text but big on impact — and, of course, it’s something easy to understand. Those factors combined make infographics more likely to be circulated than posts featuring words alone.
Pass Along Expert Insight with a Presentation
When you post quick-hitting PowerPoints or even pre-recorded webinars with news potential clients can use, you’re spreading goodwill (After all, it’s free business advice!) and conveying to your social media audience that you’re willing to go the extra mile. Presentations also tend to bolster communication, giving your company a helpful foot in the door. For best results, get help from a professional graphic designer who can ensure your presentation is visually pleasing and follows your company’s branding guidelines. That way, your company’s name will stick with your audience long after they continue to scroll.
This is just the tip of the iceberg when it comes to ways to boost social media engagement. If you’re looking for other ways to get your company’s name out there and let the world know what you do, the outsourced marketing team at Design At Work would be glad to help. Contact us today to get started!