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Social Media Marketing Strategy: The Benefits of Posting Daily

Getting your company’s name out there is more than just having a snazzy logo and an engaging website – you also need to have a solid social media marketing strategy. To stay relevant in the digital age, your company should have a social media presence that stands out from the competition. With regularly updated content on your company’s feed, you’ll be cruising down the path of long-term marketing success. Here are just a few ways that posting on your social media channels daily can benefit your business.

Customer Interest and Engagement

If you have social media accounts but never use them, they won’t generate much interest from your targeted audience. Regularly posting on social media will keep your company top-of-mind for your followers and prevent the competition from swooping in if you’re consistent about promoting your products and services.

Brand Awareness

Building a brand can be tough, and social media is a cost-effective way to market yours. Regular posting is a great way to increase your brand’s visibility and build a loyal customer base, as your brand becomes more popular and recognizable. It will also increase your social media following, presenting you with more customers to engage.

Brand Voice

Social media has given companies a unique opportunity to connect with customers and further develop your brand’s voice – rather than peppering customers with blatant corporate advertising and communicating a feeling of being a faceless entity. Friendly and engaging content posted regularly on social media will keep existing customers happy and attract new ones.

Competitive Advantage

If your company is on social media, chances are your competitors are, too. Regardless of what their social media strategy may be, pulling together your brand’s look and voice on your social media channels and posting content that regularly communicates your company’s value, will lead you to stand out among your competition.

If you need help with your social media marketing strategy, reach out to Design At Work. We’re the pros at creating a memorable brand and marketing it effectively.

Posted in Social Media Marketing