If you’re planning an event for your business, it’s a good idea to have a marketing strategy to get the word out. Whether it’s a networking happy hour, a fundraiser or a grand opening, social media is a great way to invite others, promote your event and draw new attention to your company. Feeling like social networking isn’t in your wheelhouse? At Design At Work, we know social media – and we’ve put our heads together to come up with the top social media hacks that will help you make your event a success.
Come Up with a Look and Feel
The first step to marketing any event is coming up with an eye-catching design or graphic that you can use across multiple platforms like Facebook, Instagram and Eventbrite. The colors and theme you choose will be associated with your event and help it to stand out from the rest of your social media posts. For example, colorful martini glasses for a networking happy hour or Christmas-themed imagery for a holiday fundraiser will draw attention to your posts about the event.
Promote Across All Platforms
Once you’ve nailed down the theme of your promotional items, it’s time to post them on all your social media platforms. Create an Eventbrite listing or a Facebook event (or both!) and share them across your social media to keep tabs on who’s RSVPed. Do some research on what keywords people might be looking for when they search for an event like yours so that your posts will be seen by the audience you’re trying to target. Those keywords will make useful hashtags so that your events will be easily searchable.
Boost Your Posts
An event marketing strategy is all about promotion, and luckily, Facebook provides a great way to target your specific audience with post boosting. Once you’ve posted about your event on your company page, you can choose to boost the post – allowing you to target specific demographics like age range and zip code, effectively allowing you to choose who you want to show up to your event. For only a few dollars per day, this is an effective way at grabbing the attention of people in your area who may not have known about your event otherwise.
Want to know more about how social media can elevate your events? Design At Work has a team of social media experts who can help you pull it off. Contact us to get started on a marketing strategy that will make your business the life of the party.