Videos have become such a large part of the online experience that you don’t have to look far to come across countless videos per day. On social media and company websites, more and more organizations are using video as part of their marketing. If you are currently avoiding the video craze, you’re missing out on a prime opportunity to introduce yourself to new customers.
People who are interacting with your videos are interested in you and what you have to offer. If they’re willing to hit play, a good video will get them to reach out to you. Keep these tips in mind when planning out your next video:
Show, don’t tell.
Text is an important part of video marketing, as many people watching on mobile watch videos with their devices on silent. Your videos will likely need to include captions. However, video is a visual medium, and at its core, your video should be made up of interesting visual content. Writing down what you do is one thing, but showing your customers how you do it in a smart, interesting way is much more impressive.
Don’t forget your keywords.
If the platform you’re using allows you to include keywords with your video, make the most of them. SEO is just as important with videos as it is with blog posts and webpages. If you want to be found when people are searching for a construction business, your SEO has to be strong on every platform.
Make sure they know how to get in touch.
Having an interested potential customer thanks to your video will translate into a wasted opportunity if they don’t know how to get in touch with you. Always end your video with a call to action and your contact information. Put a link to your contact page in the description of the video. Capitalize on their interest in you by making it as easy as possible for them to reach you.
Still have questions about how video fits in your marketing strategy? DAW is here to help. Reach out today — see how easy we made it? — and let us help grow your baby.