Ask yourself: Do your potential customers know what you offer, what your company does or how you’re different than the competition? Successful marketing campaigns start with a well-defined target audience. Developing buyer personas, or profiles, will help you describe your ideal customers, the challenges they face and what drives them to make a decision. Simply marketing your services and products to the general masses will most likely not help your company meet its goals, and it won’t ensure you’re reaching the right potential customers.
Here are the top three reasons you should be aware of your target audience profiles and create a marketing strategy around them:
1. Crafting Compelling Content: When a target audience is defined, market messaging can be written to appeal to a designated segment of customers. When someone feels connected to what you’re offering, they’re more likely to respond, which means they’ll see a need for your product and/or services.
Reaching the Right Audience: If you share only one message about your products and/or services, you could potentially lose a large audience. Once target audience research is performed and profiles are identified, specific marketing campaigns should be developed to reach the different factions of potential customers. By knowing your target audience, you can more efficiently market toward their various needs instead of addressing them as a single group.
Focusing Your Efforts: After you identify your target audience and know specific information about your potential customers, you will see your marketing is more effective and efficient. Instead of marketing to the unknown, you’ll have specific strategies to reach potential customers.
You might be wondering how to find your target audience or audiences. Working with industry experts like Design At Work is a proven way to complete target audience research to identify your target market. We ask all the right questions to understand potential client pains, product and service values and many more factors to ensure you’re reaching your target audience. Contact Design At Work to learn more about how we can help you target the right audience.