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The Basics of Creating a Functional Website: Top Tips to Keep in Mind

So, you’ve got a great logo, a punchy tagline and killer collateral…but your website is outdated. In the world of marketing, having a website that isn’t functional is like owning a car without wheels. The engine starts and the lights come on but there is no forward motion. Keep up the momentum with a functional website that works for you. Your website should have a consistent look and feel — it should translate your brand effortlessly, not detract from it. Don’t let your website hold you back. Below are the basics you’ll want to keep in mind.

Keep it Simple

While there are advantages to being creative and unique, when it comes to web design, you’ll want to dial it back a little. People like what is familiar. They lose patience when they must decipher confusing features and search their way around uncharted territory. Keep it simple, keep it clean. Create a functional website by limiting site features and components.

Prioritize Navigation

Make sure your website visitors don’t get stuck! You control the user’s journey. Guide them in the right direction through proper, thoughtful navigation. The goal? Help your users reach their destination quickly and efficiently and in the least number of clicks.

Use Fonts Wisely

You’ll want a font that is web-safe, and you’ll need to keep font usage consistent. Incorporate white space, play with line-height, create headings that are visually appealing and watch font size. These things will make it much easier for your website users to find and read the information they are seeking.

Understand Search Engine Optimization

We’ve said it before and we’ll say it again, search engine optimization (SEO) is key! Once you’ve updated your website to function efficiently, you want to make sure it’s seen. Using SEO helps place your website in view of those who need you most. A skilled web developer can structure web content in ways that will enhance SEO.

Ready to take the next step? Work with our team of talented professionals who will help you make the most out of your website. Contact us today to get started.

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