When it comes to marketing your small business, you can’t overlook social media in the digital age. While it may seem daunting if you are unfamiliar, acquiring working knowledge regarding social media is worth the effort—trust us. But with so many options available, where should you begin? It’s best to start with the most popular platforms to connect with your audience on networks they use most. Here’s the top three social media platforms to be on:
Think of LinkedIn as digital networking. In addition to pounding the pavement, let LinkedIn connect you with prospective employees and potential clients. Great for B2B companies, LinkedIn is an great place to generate leads. Connect to groups, share content with your followers, run ads and more. Take advantage of the tremendous marketing potential this social media platform has to offer. Get linked in to link up!
More than one billion people across the planet have access to Facebook. Take advantage of this ever-expanding network and the ability to connect with almost anyone in the world. Once your small business has created a presence on the platform, think about next steps like advertising. Facebook makes it easy to run ads aimed at specific audiences. The options are endless—spend a dollar or spend $50. You choose the amount you want to apply, the people you want to target and the length of time you want your ad to run. Beyond ad creation, post to your page to stay top of mind and generate reviews for your small business. Use Facebook to extend your reach and to maintain online presence.
Let’s face it, your customers are spending more time online and so should you! Go where they go and meet them on Instagram — a platform that has tailored their features to suit the needs of businesses. Posting and sharing images make it easy to promote products organically while Instagram stories will help drive users to your profile. Or, create a business page and begin running ads — this gives you access to things like analytics and insight which are valuable tools helpful in understanding the power of marketing through Instagram. The ease-of-use and variety of marketing options make this one a no brainer. What are you waiting for? Get out there and get going.
Ready to become social media savvy? Reach out to Design At Work for help using these three platforms to enhance your marketing. Our passionate professionals will set you on the path to success!