‘Bounce rate’ doesn’t have a great ring to it, and just like it sounds, website bounce rates can negatively impact your website traffic analytics. Defined as a single-page session on a website, a bounce registers when a user lands on a page of your site and leaves without searching deeper, clicking on links or completing a form — which is exactly what you don’t want to happen.
Average bounce rates can range; however, as a rule of thumb, you want to be lower than 70% but above 30%. Anything drastically higher or lower could mean a part of your website is broken.
So how do you achieve a better bounce rate and therefore better visit quality? Website design plays an important role, so check out these three web design tips before you make any updates:
1. Strengthen your content’s readability. Who wouldn’t click off a webpage that had large chunks of text? Users want to find what they’re looking for quickly. Instead of forcing them to read a bunch of content, break it up with a strategic website design. Include headlines and subheads to organize content, enabling users to jump to sections that interest them. Consider adding bullet points or bolding select keywords to focus your audience. Kick poor formatting to the curb to improve user experience and decrease your website bounce rate.
2. Develop a clear, compelling call-to-action (CTA). So, you’ve attracted the right users and engaged them with your content, but does your CTA make them want to act? Research by SmallBiz Trends has shown that many small to midsize businesses lack any CTA, leaving users with only one choice: to leave the website. What can you do? Optimize your CTAs to compel users to click. This can be offering a discount or deal, leading users to great downloadable information or simply asking them to learn more about a product or service. The bottom line is, incorporate CTAs in your website design (and not as an afterthought) to decrease your bounce rate and increase your conversion rate.
3. Bring your brand to life. Capture your audience’s attention with a website design that tells your brand’s story. Design elements combined with content can engage visitor and reduce your bounce rate, because let’s face it, users want to consume dynamic and interesting information. To not only keep users on your site longer but to be memorable so that they return, develop a creative and organized web design that appeals to your audience’s logic and emotion.
Looking for more website design tips that can reduce your bounce rate? Contact our team of marketing gurus to help you turn your website around!