Times change, rules evolve and ideas that might have seemed outlandish a few years ago, such as using emojis in your email marketing, become part of the mainstream. There was a time in the not so distant past where the idea of using emojis in a professional setting would have been seen as a bad idea, but you don’t have to look far to see them popping up more and more in major brand marketing. Like any other tool, there are good and bad ways that emojis can be used, so before you start loading up all your emails and social media posts, keep these tips in mind.
Don’t Go Overboard with Them
Just because more and more people are comfortable with the idea of using emojis in marketing doesn’t mean that you can drown your text in a sea of funny graphics. Use them sparingly, and never more than three in a row at one time. Too many will drown out your message and make it look like you’re trying too hard to be hip in the process.
Use Emojis for Effect, Not Replacement
Don’t muddy up your message by replacing any of your text with an emoji. Emoji are fun, but when it comes to the meat of what you’re trying to say, you don’t want people to have to switch from understanding text to understanding an image in the middle of a sentence. Always land on the side of clarity.
Focus on a Handful of Emoji
There are hundreds of emojis that you can use, not to mention the various programs that let you create your own, but try and stick to a stable of them. Let people associate a certain group of them with your branding. Select five to 10 that you’re comfortable with and are versatile; the fewer you use, the less likely you are to create confusion for your audience.
Emojis are one of the newest trends in
marketing, and if you don’t have time to keep your ear to the ground to that
ever changing-world, get in touch with us. Design At Work’s marketing
professionals know all about the latest marketing trends, and are happy to
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