You may already use several business social media platforms, like Facebook, LinkedIn, and Twitter, but have you ever thought about using Instagram? According to Sprout Social, 80% of Instagram accounts follow businesses on the social media platform. Instagram can be used as a tool to reach a larger mass of customers. It’s just a matter of being a little more strategic when posting as a business (as opposed to your personal account). Here are a few tips:
Did you know that one out of three most viewed Stories are from businesses? Instagram Stories have a lot of influence, providing your company with an additional avenue to tell its story in a casual way to reach more customers. The swipe up feature also allows Instagrammers to go directly to your website or to the product you’re spotlighting in the post.
In addition, there’s a lot of freedom when creating an Instagram Story. Use the voting poll feature and get your followers to engage with you on a certain topic. A clothing boutique may ask customers to submit what piece they would like to see in the upcoming season. Another company may ask which product or service customers prefer the most. Instagram Stories are an essential part of using this social media platform to its max potential.
Using Instagram for your business gives your company the ability to respond to customers in real time. You get direct access to communicate, answer questions and even respond to reviews of your product or service. Since businesses still rely a lot on word of mouth, the ability to engage with your customers on Instagram by liking or commenting back builds a positive reputation. The payoff? Customers promoting your company on their own social media account.
Instagram also creates a space for your business to give followers an inside look into your company’s culture. If you are only posting images of products, it can make it hard for customers to connect. People want something they can relate to, something they feel a part of. Posting about your company culture can also be used for recruiting purposes. Post pictures of in-house events and employee accomplishments. This will give customers a better sense you company’s identity.
Instagram is a great way to connect with customers and create an accessible platform for your business. Design at Work has content writers who specialize in social media. If you need assistance or fresh ideas to give your company a boost on social media, give us a call.