So, you’re looking to hire a marketing agency? That’s great! But now, where to start? There are lots of agencies and creative firms to choose from, so how do you select the right one for your company?
Outsourced marketing agencies can provide a wide range of support for your business, from branding and identity design to targeted advertising campaigns. Some specialize in experimental and experiential design, like the recent Strangers Things x Doritos collaboration, while others may focus on social media and digital or have an industry niche. Ideally, you’ll want to find an agency that is versatile but still understands their core competencies.
The process of finding the right fit for your business is a lot like hiring a new team member. You want to make sure you find an agency that not only brings the right skill set but also jives with your working style and company culture. And, like recruiting, it takes time and effort to make the decision. To help you get started, we’ve outlined a list of questions to use during the marketing agency interview process.
The Basics: Experience and Skills
These questions help you build a strong foundation and make sure you’re heading in the right direction. If you’re looking for a new website, you want to make sure the agency offers web design. It may sound simple, but these basic questions are an important starting point. Here are some examples:
- What are the agency’s strengths?
- Do they have experience in your industry?
- What other clients have they worked with?
- What software are they proficient in?
The Logistics: Contracts and Communication
Once you have the basics down, it’s time to move on to the logistics. This is where you dig into how working with them will work, what type of communication to expect and the details of your contract. Here are some examples:
- Do they work on a project or retainer basis?
- Who will be your day-to-day point of contact?
- How often can you expect communication, project updates and meetings?
- Is the team in-house or outsourced?
- What are the contract terms?
The Fun Stuff: Personality and Culture Fit
And now, for the fun stuff. Get to know the attitudes, values and personality of the agency. This will help you identify if their company culture is in sync with yours. It also helps humanize the process, shifting things from transactional to personalized. Here are some examples:
- What are the agency’s core values?
- How do they describe their workplace culture?
- What projects are they most proud of?
Hiring the right marketing agency can seem like a daunting task but focusing on these types of questions can help you navigate through the interview process. They will help you gain a more well-rounded picture of an agency. As an agency’s expertise, processes and personality come into focus, you’ll gain clarity on which one may be the best fit. Ready to put your interviewing skills to the test? Design At Work is a full-service marketing agency with extensive B2B experience. Reach out and let’s see what we can do for you.