Whether you’re starting a new business or revamping your existing one, website development is a key component in attracting clients to your company. There are a lot of moving parts that go into a website, and SEO can be an intimidating aspect of getting a new website up and running. Alt tags in particular can be a challenge, as their value isn’t often understood by business owners — so we’ve written a handy explainer on alt tags and how they work to a website’s advantage.
What are Alt Tags?
Alt tags are attributes of an image on a website. Alt text describes what’s on the image, so when Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks in a search. In terms of website development, it’s important to factor alt tags into your SEO keyword research, so that search engine crawlers pick up on keywords and boost your website’s visibility. Additionally, alt tags are also useful for viewers using screen readers or for browsers that can’t process images.
How Should Alt Text Be Written?
When writing alt text, keep in mind that you should be able to close your eyes and picture the image reasonably accurately just by hearing the alt text. Include SEO keywords, but avoid keyword stuffing – Google and other search engines don’t favor that practice. Instead of a list of keywords, the text should be structured like a sentence that describes the image.
Why are Alt Tags Important?
While alt text on images can make for a better user experience, alt tags are important to website development because of the value they add to image SEO. Search engine crawlers can’t “see” images, so it’s important to add alt tags to your images that include keywords you want your site to rank for — this way, crawlers are able to read and index your images, boosting your website’s SEO rankings and ultimately its visibility to your target audience. If you’re looking to start improving your business’s visibility and SEO rankings, reach out to Design At Work today. Our team of web developers and content writers will work to develop an SEO strategy and implement it during the buildout of your website, ensuring long-term success for the digital face of your company.