When it comes to search engine optimization (SEO), we in the marketing business know that the only thing you can count on is the constant changing of algorithms and guidelines. Google can be a tricky search engine to please, and if you’re looking to keep your company’s site in the top ranks of organic search results, it’s critical to regularly update your website content. Think of your website as a living, breathing thing – failing to take care of it with new content added regularly will cause it to go dormant when it comes to SEO rankings. Here are a few good reasons behind keeping it fresh on the web.
Google Will Thank You
Well, maybe not literally. But you’ll certainly be rewarded by the king of search engines for the time you spend posting new content on your site. Every time a new blog post, page or photo is added to your site, Google’s web crawlers (a.k.a “Googlebots”) will add that new content to Google’s search index. This means with every update to your page, Google is analyzing and reassessing your ranking in search, and every change you make is taken into account. Keep those updates coming and Google will show you the love.
You’ll Be the King of Keywords
More content on your site equals more keywords your site will rank for. Optimizing frequently posted content like blogs or articles with relevant keywords will give Google something to sink its teeth into when it crawls your site for keyword indexing. Keep in mind that search engines favor quality over quantity – don’t stuff your content with keywords, or the web crawlers will be on to you and demote your site’s rankings, or even remove it from the index altogether. Like we said earlier, they’re tricky.
Your Audience Will Grow
This benefits you as well as your search engine rankings – when you consistently update your website content, regular visitors will keep coming back, and new visitors will find you more easily. Not only are you customers informed and engaging with your site, but you’re in good standing with Google as your website attracts more visitors. It’s a total win-win!
Need help taking on Google and its army of web crawlers? Look no further than the team at Design At Work. Contact us today for help getting your website up to speed.