American Subcontractors Association – Houston Chapter
Trade group’s Houston chapter searched for new ways to attract and engage members.
An established, respected subcontractor trade organization, American Subcontractors Association – Houston Chapter (ASA-HC), came to Design At Work with a firm foothold in the construction industry. The group was well-known among area subcontractors, and maintained a steady membership base. Still, it found itself searching for ways to bring new individuals into the fold.
A new tagline, “Find Your Opportunity,” touched on the many benefits associated with ASA-HC membership, from networking opportunities, to educational workshops and potential business deals. Elements such as fully designed eNewsletters and monthly trade publication advertisements featured the organization’s branding prominently, while fundraising event support helped the group usher in its 40th anniversary in style. ASA-HC has helped many a member find their opportunity in recent years and, as they continue forging ahead, will surely continue to do so.