Service-oriented distributor of industrial products and equipment improves online presence while promoting clear, consistent internal
and external messaging.


Current industrial client, APE Companies, offers a full suite of products to help customers in a variety of industries complete their surface prep, concrete prep, waterjet cutting, blast and paint, restoration and environmental projects. As a family of companies, APE has multiple product divisions, an extensive inventory and a vast audience of potential customers.

APE relied on Design At Work for a cohesive brand with consistent messaging their sales team could use and that customers would find appealing and clear. Creating the descriptor, "Rental ǀ Sales ǀ Service," Design At Work succinctly captured their multitude of products and capabilities.

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Design At Work developed a new website housing all of APE’s product divisions to amplify and clarify their messaging and enable the APE sales team and its customers to easily find whatever information they need. Events such as a large annual open house, along with an enhanced social media presence and newly created collateral further help drive potential customer engagement and increase brand awareness. A new monthly internal newsletter was launched to strengthen the new brand identity and company culture.