Atex Wholesale Supply: Industrial Marketing

Atex, a wholesale cleaning and restoration supply company, offers products and equipment to both residential and commercial cleaning companies. They also rent equipment and have one of the only IICRC-certified training schools for cleaning and restoration technicians. When Atex wanted to improve brand awareness for both their Austin and Houston locations, they turned to Design At Work.

Because Atex is the go-to company for products, equipment and training, they needed consistent collateral and a strong website presence to help them cross-sell. Design At Work developed an appealing and engaging campaign, “Supplying the Pros.”, which reinforces Atex’s ability to provide everything an individual or company would need to get their cleaning or restoration job done. A new, bold logo was also designed to attract customers and strengthen brand awareness.

To support Atex’s brand, Design At Work developed a new e-commerce website, organizing inventory for quick and easy customer purchases. Exterior and interior signage was also created for the showroom and classroom at both the Austin and Houston locations. Consistent email marketing, in the form of monthly training course registration emails and product highlight emails, further supported Atex’s goal of top-of-mind-awareness. The Design At Work team also enhanced Atex’s social media presence by engaging potential customers and driving them to the website.