Brady, Chapman, Holland & Associates: Insurance Marketing

A relationship-driven firm with wealth of expertise, Brady Chapman, Holland & Associates (BCH) sought a brand that not only showcased the value they offered clients, but positioned them as the modern-day industry leader they are. Design At Work got busy creating branding and messaging that spoke to details that helped the firm stand out.

The tagline “When it Matters” touched on BCH’s drive to go above and beyond. Experts dedicate themselves to understanding clients’ unique industries, and to becoming an engrained element of their team. From risk management strategies to help ward off loss, to guidance through the claims process, clients can rest assured BCH is with them every step of the way. The firm follows that ideology on the grander scale, too, contributing to community volunteer efforts and conversations that shape the industry as a whole. Design At Work rounded out the company’s brand with eye-catching imagery and a color-coded approach that made it easy to distinguish between the firm’s three divisions, and to give each the recognition it deserved.

With their personalized approach and in-depth expertise, BCH has long led the industry in the areas of risk management, business insurance and employee benefits. The firm’s updated look helps cement the solid reputation they’ve built through the years. A new website brings organization to the many tools and resources available to clients, while elements such as updated email marketing and a revitalized focus on social media help convey important information and useful insights when it matters.