WORK.
Houston-based international mutual funds management company reveals eye-catching website and professional collateral to attract investors.
COMMONWEALTH FUNDS: FINANCIAL MARKETING
Commonwealth Funds manages five international funds investing in places around the world including Africa, Australia, Europe, New Zealand, and Japan, while also providing a variety of account options to meet all their clients’ needs. To make their brand as interesting as their unique investment opportunities, Commonwealth Funds relied on Design At Work to create a new campaign: "Bring it Home." The new tagline represents Commonwealth Funds’ worldwide investment options that help their Texas clients meet financial goals.
In addition to a new campaign, Design At Work overhauled Commonwealth Funds’ entire website, making it appealing and memorable in the marketplace. The website redesign made information more accessible, as well as streamlined the account application process for Commonwealth Funds’ clientele. Design At Work updates various collateral including brochures, applications, fund fact sheets, and disclosures to consistently showcase the new brand. To increase brand awareness and drive leads, Design At Work creates ad campaigns to highlight each of their investment funds to target specific investors.
