FUSED Industries: Construction Marketing
A long-standing construction firm specializing in industrial, civil and commercial work, FUSED Industries sought a marketing approach that not only brought its three divisions together in a cohesive way, but better communicated its full range of services. The Design At Work crew got down to business, building out a brand that delivered on both fronts.
A new tagline, “Single Source, Full Force,” drove home the company’s ability to handle every aspect of a client’s work with just one phone call. From land clearing and demolition to prepare a build site, to concrete construction and metal fabrication work, and even project management assistance to ensure safe, on-schedule work, FUSED has it covered. Design At Work paired bold, confident headlines with equally bold job site images in a brand that portrayed FUSED’s can-do approach. Meanwhile, by assigning unique colors to the various divisions, each stood out in its own — while blending into the company’s overarching look and feel.
