High load bucket truck escort service seeks improved online presence and clear, consistent internal and external messaging.

Kenco Bucket Trucks: Industrial Marketing

Kenco’s distinctive purple bucket trucks provide escort for oversize and over-dimensional freights to ensure their routes are obstacle-free. While their company is experienced and highly qualified, Kenco needed Design At Work’s help to increase their online presence, update their internal and external messaging and overall look. “HIGH LOADS. OPEN ROADS.” was developed to boldly explain what their company offers clients.

Design At Work also crafted a new eye-catching website for Kenco detailing their qualifications and services while emphasizing their position as an industry leader and their commitment to safety. An ongoing plan was developed to increase their online presence through search engine optimization (SEO). Keyword research was performed to identify popular search queries that were then strategical incorporated into their website. Kenco’s Google My Business profile and YouTube account were both updated to support SEO efforts. After the website was launched, additional marketing efforts such as a monthly eNewsletter and social media posts increased online marketing and website traffic.
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