Klein Soccer Club
A not-for-profit sports organization wanted to increase its market presence and entice more participants to join.
Upon a new board President change, Klein Soccer Club, a not-for-profit sports organization in Southwest Texas, sought Design At Work to help it develop a brand that would achieve multiple goals. The company’s president wanted to enhance the organization’s appeal to parents, launch a sponsorship program for local and national businesses, promote two area soccer fields, and start a competitive select league. With the sport and goals in mind, Design At Work kicked off the campaign “Game On.” to bring new energy to the organization. The campaign is a simple reminder that soccer is a fun, action-packed sport for kids. It’s short, simple and catchy, and it’s also a subtle call to action for kids and their parents to get involved.