Company looked to position itself as an industry leader in furniture designed for in-water use.
A Houston-based in-water furniture company that prides itself on innovation, Ledge Lounger had the know-how and product to take the market by storm. All it needed to bring that vision to reality was an effective way to get word out. Ledge hired Design At Work to create a cohesive, consistent brand to educate residential and commercial buyers about the one-of-a-kind luxury it had to offer.
Ledge’s furniture was second to none — durable, versatile and sleek — and its curved design served as inspiration behind the company’s new tagline, “In Water. In Style.” Design At Work developed a look that placed poolside paradise front and center, with bright blues, large images and all the information a person might need to incorporate Ledge products into their residential or commercial pools. Following the launch of a new E-commerce-friendly website, as well as targeted advertising and email marketing efforts, Ledge has introduced a range of exciting new products to the market. Today, the company is well on its way to establishing itself as a heavy hitter among those in the industry.