WORK.

Houston boutique chain goes from city’s best-kept secret to city’s
best-known gift destination.

MAGPIES GIFTS: RETAIL MARKETING

With nearly 30 years in business, Magpies Gifts, a family-owned gift shop with three locations around Houston, was ready to take their business to the next level. The shop maintained a loyal following, but without a full website — and an absence of marketing pieces that speak to who they are — found it difficult to reach new audiences. Design At Work came on board to develop a brand to get to the heart of the beloved shop.

Magpies prides itself on being more than a store. It’s a welcoming environment that encourages shoppers to visit, relax and enjoy the experience as they seek out their treasures. With a light, airy feel, clever verbiage and plenty of product pictures, their updated brand embraces and emphasizes the atmosphere Magpies has cultivated over time. Today, with help from a new eCommerce website, email marketing, promotional and holiday marketing, a strong social media presence, and targeted advertisements, the store continues to grow its customer base while maintaining its sweet Southern charm.



Brand