Houston boutique chain ready to go from the city’s best-kept secret to city’s best-known gift destination.
With nearly 30 years in business, Magpies Gifts, a family-owned gift shop with three locations around Houston, was ready to take business to the next level. The shop maintained a loyal following, but without a full website — and absence of marketing pieces that spoke to who they were — found it difficult to reach new audiences. Design At Work came onboard to develop a brand that got to the heart of the beloved shop.
Magpies prides itself on being more than a store. It’s a welcoming environment that encourages shoppers to visit, relax and enjoy the experience as they seek out their treasures. It was that mindset that led to their tagline, “Every Time’s a Charm.” With a light, airy feel, clever verbiage and plenty of product pictures, their updated brand embraced and emphasized the atmosphere Magpies had cultivated over time. Today, with help from a new website, email marketing pieces, social media presence and targeted advertisements, the store has grown its customer base while maintaining its sweet Southern charm.