McCoy Rockford: Commercial Retail Marketing
McCoy Rockford is not just a commercial furniture dealer, but a logistics company that outfits offices, schools and healthcare facilities with interior furnishings that engage, connect and inspire people. Through their strategic partnerships with industry-leading manufacturers and their own services, McCoy Rockford provides unique solutions for clients across all industries. Although they are the experts at what they do, McCoy Rockford felt their marketing was the missing link in their organization, which is why they turned to Design At Work.
Merging almost a decade ago, McCoy of Houston and Rockford of Austin wanted to be seen as one company with two locations. Design At Work created a new campaign to help McCoy Rockford stand out in the market as one company. A new logo was designed, visually bringing the two names together to reflect the one-company approach as well.