Psychological testing program seeks branding and marketing services to spread the word on the benefits of evaluations for children and adults.
MindWorks Testing was the brainchild of Houston-based Krist Samaritan Center and Dallas-based Pastoral Counseling Center. The program pairs intelligence tests with comprehensive psychological evaluations to better understand an individual’s mental capabilities. Both Centers turned to Design At Work to name, brand and market the program throughout Houston and Dallas areas.
After naming the program, the team at Design At Work developed a memorable brand emphasizing the breadth of the demographics served, as well as promoting the benefits and need for testing. To get the word out about the program, local print advertising in family magazines, school flyers, email marketing and mailers were pushed to the masses. The campaign quickly gained traction, with the number of inquiries and new clients increasing exponentially.