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Multi-location, Houston-based health care system rebrands to strengthen marketplace awareness.
NEXUS HEALTH SYSTEMS: HEALTHCARE MARKETING
Nexus Health Systems provides a comprehensive continuum of healthcare for patients as they progress through rehabilitation post-injury, illness or disease. With multiple locations in Houston, Texas and Orange, California, Nexus relied on Design At Work’s marketing expertise to create a cohesive brand highlighting their unique care model. In addition to a new, overarching logo, Design At Work developed a new brand and tagline, "Mending Minds," to reinforce Nexus’ lasting impact on returning patients to productive, meaningful lives.
Design At Work developed and currently updates Nexus' robust and engaging website that provides visitors programming details, patient testimonials, videos, referral information, leadership and physician bios and family resources. To further improve their internet presence, Design At Work manages Nexus’ social media imagery and posts, and oversees their blog by incorporating press releases and informative content. Collateral including brochures, advertisements, posters, eBlasts and tradeshow material are created to help drive engagement and increase awareness.
