Palacios Murphy: Restaurant Marketing
Palacios Murphy, whose iconic ARMANDOS restaurant had served its signature Mexican food to Houston for 40 years and counting, sought refreshed marketing — and a go-to support system — during an expansion into Round Top, Texas. Design At Work cooked up a marketing approach that kept the flagship eatery top of mind while generating buzz for Round Top’s newest restaurant options, too.
For ARMANDOS, an updated website highlighting the restaurant’s history in Houston — and photos of the food, drink and atmosphere that keep the Houston elite coming back — created an online home that better reflected its dining experience. Meanwhile, revitalized social media efforts, paired with regular email marketing and advertising, created a cohesive look and feel that grabbed attention across the board. A similar strategy came into play with each additional Round Top restaurant — Lulu’s, Mandito’s and Popi Burger, too. Today, whether you’re hungry in Houston or ravenous in Round Top, there’s a Palacios Murphy eatery ready to ease those hunger pangs.
