Pastoral Counseling Center
Dallas-based non-profit needed an identity to help make its mark on the mental health community and beyond.
Pastoral Counseling Center (PCC) provides faith-integrated counseling and mental health services, regardless of a person’s financial situation. Founded in 1968 in Dallas, the non-profit has had an amazing history of helping and healing others through its multiple practice locations. Despite its reach, however, PCC was strained to find a focus and message their local community could connect to. Design At Work’s history of working with non-profits made us an ideal candidate to help PCC grow their client base and their fundraising resources.
The campaign, “Healing Matters,” expresses PCC’s commitment to healing and growth through guidance and counseling. Clean, professional design, and rich colors shifted their entire brand to a new level. New logo, website, email newsletters and advertising were all key to giving PCC a voice and a presence. Design At Work also helped kickoff their largest gala to date at the Perot Museum of Natural Science, as well as launched MindWorks – a personality and educational testing offshoot.