Houston-area financial services company needed to tell its story in a compelling way to attract both customers and investors.


RFFC Financial offers consumer financing options to dealers and distributors in the direct sales industry. The leaders of RFFC pride themselves on deep experience in direct sales industry and the relationships they’ve built with their customers. To effectively brand RFFC Financial as the type of company that combines solid business acumen with down-home service, Design At Work devised the campaign “Steady as You Grow,” which reflects their commitment to solid risk assessment principles and friendly customer service.

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Beyond their new branding campaign, Design At Work wrote and designed a new website for RFFC Financial that captured the small-town feel of the campaign. The website redesign also made it easier for both dealers/distributors and borrowers to obtain information and conduct business with the company. Design At Work also updated various collateral, such as a promotion to encourage increased distributor activity as well as a revamped investor presentation to showcase the company’s financial prowess.