Construction trade group focused on helping members takes time for itself with new website and brand update.

THE AMERICAN SUBCONTRACTORS ASSOCIATION-HOUSTON CHAPTER: NONPROFIT MARKETING

When the American Subcontractors Association-Houston Chapter (ASA-HC) signed on with Design At Work, the organization was looking for help improving communication to area construction professionals — and encouraging new members to join. With fresh colors, eye-catching design and a new tagline, "Find your Opportunity," Design At Work launched a marketing campaign that was as targeted as ASA-HC's mission to help members. Later, when it became evident that ASA-HC's original website wasn't meeting its every need, Design At Work rolled up its sleeves to deliver an online home with all the bells and whistles.

The American Subcontractors Association-Houston Chapter serves as the voice for area construction professionals, as well as a valuable resource, With regular networking and training opportunities, and email marketing that keeps recipients connected and in the know, they put members' needs first. The brand's large construction-focused images — featuring both men and women — and verbiage that gets straight to the point helps ASA0HC communicate that it is there to help all construction professionals find their opportunity.



Brand