American Subcontractors Association-Houston Chapter: Non-profit Marketing
When the American Subcontractors Association-Houston Chapter (ASA-HC) signed on with Design At Work, the organization was looking for help improving communication to area construction professionals — and encouraging new members to join. With fresh colors, eye-catching design and a new tagline, “Find your Opportunity,” Design At Work launched a marketing campaign that was as targeted as ASA-HC’s mission to help members. Later, when it became evident that ASA-HC’s original website wasn’t meeting its every need, Design At Work rolled up its sleeves to deliver an online home with all the bells and whistles.