Pasadena Tex-Mex Mainstay dished up kick-*ss look and feel to bring diners something different and show the competition who's boss.


The Don'Key Mexican Food first came to Design At Work on the hunt for a website, marketing materials and overall brand that encompassed who they were — and made customers take note. Armed with bold colours, tongue-in-cheek headlines and a unique tagline, "No Passport Required," Design At Work helped the restaurant take Pasadena, Texas, by storm. Years later, when the eatery decided it was time for a refresh, they once again enlisted Design At Work's help. While the overall brand remained largely unchanged, modern design touches, updated verbiage and a recharged color palette came together to prove old donkeys can learn new tricks.

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The Don'Key Mexican Restaurant takes an irreverent approach to serving the best Tex-Mex food Pasadena, Texas, offers. It's a place to kick back with a cold Don'KeyRita, and kick it up with friends. The restaurant's bold marketing — bright colors paired with in-your-face phrases — aims to get that feel across through a variety of formats. From eye-catching email marketing campaigns to informative in-store table tent and menus. to T-shirts, social media posts and even billboards, it's hard to miss The Don'Key Mexican Food.