HOSPITALITY MARKETING & RESTAURANT BRANDING FOR GALVESTON’S HOTTEST SPOT TO BE ISLAND FAMOUS.
Creating bold, unified identities for a multi-venue restaurant experience on the Texas coast.
Design At Work created an integrated hospitality marketing campaign for The Spot bar and restaurant, along with distinct brands for each of the property’s four concept bars — Tiki Bar, SideYard, RumShack and Squeeze. The brands are unified through the use of bright, lively colors that reflect the Galveston, Texas, property’s prime beachfront location, while each one speaks to the individual bar or restaurant’s personality. For the brand’s expansion to a new location in League City, Texas, we have established a look and feel that stays true to its roots in everything from exterior signage to in-hand menus.
Deliverables
- Hospitality brand development
- Hospitality website design with multi-location support
- Branded food & beverage menus (print + digital)
- Custom restaurant interior & exterior signage
- Branded merchandise and swag design (shirts, cups, barware)
- Multi-concept restaurant brand architecture
- Individual venue branding and positioning
- Location-specific branding for new market expansion
- Local SEO alignment for restaurant and catering services
- Social-ready design assets for seasonal promotions and events
- Catering branding for off-site event marketing
- Marketing collateral to support staff recruiting and training