Everybody's Talkin'
'Bout My Baby.

Few businesses are major players in their industry from day one. Every company has to start somewhere, and the journey from small business to industry powerhouse rarely happens overnight. Your company has all the potential in the world but going from a small business to a large one takes work. A strong small business marketing … Continued

So, you put together an amazing email marketing campaign. It has great content your audience will find intriguing and relevant. There are captivating images to draw people in. You thought of a killer call to action that is sure to motivate people to take action. But when it comes to measuring the success of email … Continued

The first few weeks of any new project are the most exciting. It’s when your energy level is the highest and you’re the most engaged with what you’re working on. When you roll out a new website, set up a new social media account, or unveil a new advertising campaign, you can’t wait to share … Continued

Ask yourself, “What does my company stand for?” This is a very different question from “What does my company do?” but when it comes to marketing it is just as important. No matter what industry you’re in, you have competitors who do the same thing that you do and will answer the “What does my … Continued

Your business is your baby. You’ve nurtured it, lost sleep over it and done what’s best to help it grow big and strong. You know business marketing is important, but don’t have the time to be consistent about it. Maybe you’ve considered hiring a marketing agency to help you. You’re just not sure what the … Continued

As a marketing director, you already know about the vast collection of skills you need to be successful. The number of hats you wear on any given day can be dizzying, but one that proves to be most challenging for many is graphic design. If you’re from the world of journalism or copywriting, graphic design … Continued

There was a time when streaming live video was out of reach for most businesses, but thanks to advances in technology, anyone with a smartphone and a Facebook account can go live online. You might think that live streaming only works for breaking news or expensive studio productions, but the truth is that businesses of … Continued

Here’s an experiment: close your eyes and think of the name of a company you respect. What do you picture? Odds are good that the first thing that comes to mind is that company’s logo. From the apple on the back of every iPhone to the distinctive letters of FedEx logo, memorable logos make an … Continued

People on the internet have become conditioned to review everything. They leave reviews of products they’ve bought online, movies they’ve seen and restaurants where they’ve had a meal. Whether they leave their reviews on Yelp, OpenTable or Google itself, a few bad reviews can seriously hurt the reputation of a business in the hospitality industry. … Continued