It’s a question our Houston marketing team gets all the time — does direct mail advertising make sense in today’s digital world? As with most things, it depends. Direct mail advertising can be an incredibly effective way to reach new clients and grow your business, so long as it’s done in a thoughtful way. (In fact, Data Targeting Solutions notes that direct ...

If you’re trying to best out the competition in your industry, you’ve probably played the SEO game before. As search engines become more sophisticated, search engine optimization has become more and more important for getting your business’s website and content in front of the right people. But to earn your well-deserved spot in a search engine’s unpaid resul...

Social media management for your business can feel pretty overwhelming. With all the readily-available information out there, it can be hard to know where to start, or how to juggle multiple business social media accounts while still increasing and maintaining customer engagement. There’s no need to stress about being able to handle it all – today’s digital...

Times change, rules evolve and ideas that might have seemed outlandish a few years ago, such as using emojis in your email marketing, become part of the mainstream. There was a time in the not so distant past where the idea of using emojis in a professional setting would have been seen as a bad idea, but you don’t have to look far to see them popping up more and mo...