kirby blog

Everybody's Talkin'
'Bout My Baby.

Growing Your Baby | Your First Steps in Small Business Marketing

Posted 21 hours ago

Few businesses are major players in their industry from day one. Every company has to start somewhere, and the journey from small business to industry powerhouse rarely happens overnight. Your company has all the potential in the world but going from a small business to a large one takes work. A strong small business marketing … Continued

Posted in Design At Work

THE SCIENCE BEHIND EMAIL CAMPAIGNS

Posted 3 days ago

So, you put together an amazing email marketing campaign. It has great content your audience will find intriguing and relevant. There are captivating images to draw people in. You thought of a killer call to action that is sure to motivate people to take action. But when it comes to measuring the success of email … Continued

Posted in Design At Work

Why Your Brand Promise is More Important Than a Tagline

Posted 1 week ago

Ask yourself, “What does my company stand for?” This is a very different question from “What does my company do?” but when it comes to marketing it is just as important. No matter what industry you’re in, you have competitors who do the same thing that you do and will answer the “What does my … Continued

Posted in Design At Work

Memorable Logo Design That Makes Your Business Stand Out

Posted 2 weeks ago

Here’s an experiment: close your eyes and think of the name of a company you respect. What do you picture? Odds are good that the first thing that comes to mind is that company’s logo. From the apple on the back of every iPhone to the distinctive letters of FedEx logo, memorable logos make an … Continued

Posted in Design At Work
Lauren Alvarado

Spilling the Beans | Meet Lauren Alvarado

Posted 3 weeks ago

Name: Lauren Alvarado Title: Operations Manager Time with DAW: 5 years on July 1st! Secret talent: I can sing any song by Selena Quintanilla – even though I’ve never formally studied Spanish! My Ideal Superpower: Flying! I despise being in traffic or anything that slows me down getting from one place to the next. I’m … Continued

Posted in DAW Team