kirby blog

Everybody's Talkin'
'Bout My Baby.

Baby Genius

Posted 3 weeks ago

We’ve said it before, and we’ll say it again — we’ve got the formula for your success. Here’s an example of how we helped a few babies go from crawling to running in no time. Belvoir’s website is red hot! The inclusion of key words on their site – in addition to enticing content and … Continued

Posted in Design At Work

Make a Lasting Impression

Posted 3 weeks ago

Picture the last sales meeting you attended. Better yet – picture the room after you left that meeting. Did your brand make a lasting impression? Was the room buzzing about all that your company had to offer? If you’re having trouble answering these questions, there’s a chance your pitch fell flat. But fear not! With … Continued

Posted in Design At Work
4 Steps on How to Handle Online Reviews

4 Steps on How to Handle Online Reviews

Posted 1 month ago

Customer feedback has gone from beauty salon word-of-mouth to full-fledge digital platforms. As a business, you want your customers out there talking about you — but how do you handle online reviews? Follow these four steps to ensure online reviews are addressed to not only manage your company’s reputation, but improve the customer experience as … Continued

Posted in Branding, Marketing

Spilling the Beans: Meet Fred Lowery

Posted 2 months ago

Name: Fred Lowery Title: Director of Communications Time with DAW: 1.5 years Hometown: Houston Favorite Movie: Raising Arizona Favorite Quote: “The dude abides.” – from The Big Lebowski Bet You Wouldn’t Guess: My two dogs are named after awesome guitar players: Stevie Ray and Santana! My Superpower Would Be: Definitely being able to fly!

Posted in DAW Team

Review your Email Lists to Improve Email Marketing Open Rates

Posted 2 months ago

“Why aren’t my open rates better?” It’s a question asked frequently by marketers as they study the results of their latest email marketing efforts. In case you don’t know, email marketing, done correctly, is a cost-effective and proven method for creating top-of-mind awareness for your business. With seemingly everyone tethered to their laptop or mobile … Continued

The Science Behind Word Choice | Design At Work Marketing

The Science Behind Word Choice

Posted 2 months ago

While you might think writing is more artistic than scientific, think again. Yes, it’s imperative to use the right combination of words to attract and captivate an audience. And of course, eloquently stringing sentences together to relay information clearly is important as well. But, when it comes to your brand’s message, your copywriter needs to … Continued

Spilling the Beans: Meet Our President!

Posted 3 months ago

Name: Tricia Park Title: President Time with DAW: 20 Years! Hometown: Pearland, Texas. Favorite Movie: Legally Blonde. Favorite Quote: The grass may be greener on the other side of the fence but you still have to mow it. Bet You Wouldn’t Guess: I caught a calf at the calf scramble at the rodeo. My Superpower … Continued

Posted in DAW Team

Ah, Mail it. Ma-Mail It Real Good!

Posted 3 months ago

Snail Mail Can Actually Speed up Your Business. There’s nothing worse than getting lost in someone’s e-mail clutter, especially when you’ve got really cool stuff to share with the world. That’s where direct mail comes in. You remember that, right? Actual letters in your mailbox. See why direct mail is making a comeback, and tips … Continued

Baby Genius.

Posted 4 months ago

We’ve said it before, and we’ll say it again — we’ve got the formula for your success. Here’s an example of how we helped a few babies go from crawling to running in no time. As APE Companies geared up to officially open its new Pasadena, Texas, headquarters, the industrial equipment company wanted nothing more … Continued