When you think of marketing, public relations may not immediately be top-of-mind. And in the age of social media, tablets and smartphones, the press release may seem like an old-fashioned way to keep consumers apprised of your company’s achievements. But the press release lives on, and modern media makes them more effective than ever. And whether it’s sharing com...

If you think content marketing leans more to the artistic side, think again. While it’s imperative to use the right combination of words to attract and captivate an audience, search engine optimization (SEO) is the technical force behind your brand’s message that helps build your brand. Of course, eloquently stringing sentences together to relay information clear...

Email marketing for your small or midsize business doesn’t have to be complicated. Keep it simple — don’t get caught up in confusing lingo and elaborate schemes. There are small steps you can take that will make a big difference. Below we’ve outlined three things to keep in mind when it comes to email marketing — check it out! Pack a Punch Customers w...

When marketing your small or midsize business, don’t get stuck inside of the box — get creative! Make yourself more visible, add tools to your marketing tool belt and engage your audience through some of these often-overlooked marketing methods — all are easy, effective ways to promote your business. Engage with Stories The importance of maintaining an o...