DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

tagline and branding brainstorm illustration

How the Best Taglines Make a Splash

You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your…
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illustration of PPC campaign management

A Beginner’s Guide to PPC Campaign Management

So, you’re ready to launch a PPC digital marketing campaign. Great! But, where do you start? Pay-per-click — or PPC, for short — ads are a type of paid digital advertising option that allows you to hone in on your target audience. When used as a part of your overall digital marketing strategy, which can…
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illustration of blogging and content marketing tools

Blogging for Business: The Power of Consistent Content Marketing

There’s an old content marketing saying: a business is only as big as its blog. Okay — we may have made that up, but the central message is still true. If you’re running a business and trying to get your company’s website to climb the digital ladder — we’re talking more visitors, increased visibility and…
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illustration of SEO and content marketing tools

Content Marketing: How SEO Helps Build Your Brand

Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s…
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