DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Ideas to keep your B2B social media marketing fresh

B2B Social Media Marketing: 3 Ideas to Keep Your Content Fresh

A well-crafted B2B social media strategy can have a big impact on your business — unlocking new leads, boosting brand awareness and reinforcing your role as an industry authority. Over half of B2B buyers research products on social media before making a decision, and 84% of VP-level and C-suite leaders say that social media influences…
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Tips for using stories in your social media strategy

How to Use Stories in Your Social Media Strategy

Curious about whether stories should have a place in your social media strategy? Stories offer quick hits of information, usually in clips that are 10 – 15 seconds long, and disappear within a day or so. Back when Snapchat introduced the idea of stories in 2011, most businesses didn’t bother using them in their social…
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copywriting pitfalls to avoid

3 Copywriting Pitfalls to Avoid

Copywriting is key to building trust in your brand, but are you caving in to these three copywriting pitfalls? When it comes to brand identity and customer loyalty, the tone you set with your writing is just as important as the message itself. Here are three common copywriting mistakes we see – and how to…
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copywriting inspiration

Copywriting Inspiration 101: Tips to Feed the Daily Beast

With copywriting, inspiration can be hard to come by. Not because there isn’t anything worthy to write about, but because, at times, it can feel like you’ve said it all. In the world of journalism, putting out regular content is known as “feeding the daily beast.” And just like the copy matters when it comes…
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