When it comes to branding, companies often have a decent grasp of the basics. They know, for instance, to stick with company colors, to include the approved logo and, where applicable, to incorporate their tagline into the overall messaging. Those elements alone aren’t enough to ensure company branding will come across the way it should, however. Company brandi...

If you run your own company or work with the owner of a business, you know that client relations are key to building trust and forming long-term business relationships. You know that great feeling you get when you receive a thank-you card or a funny note from someone? You want customers to feel this way toward your business – and if you stay engaged, it could lead ...

As soon as a person lands on your website, they should instantly understand what your company does. They should also be able to easily navigate to your pages and find what they’re looking for. If you have a high bounce rate — anything above 70% — chances are your website design needs some attention. These web design optimization tips could be the difference bet...

It can take a village to see solid marketing plans through — which is why savvy business owners rely on marketing agencies to act as their outsourced marketing team. Depending on the size of your business, marketing efforts can take up a lot of your precious time. Instead of piling on the work, many small businesses take advantage of outsourced marketing by contrac...