DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

email marketing tools illustration

5 Tips for Amplifying Your Message with Email Marketing

Email marketing is big for B2B businesses. It offers a high ROI opportunity — generating approximately $42 for every $1 spent — and comes at a pretty low cost compared to other forms of marketing. Yet, with roughly 4 billion daily users and over 300 billion emails sent per day, there’s also a lot of…
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Keep Your Brand Top of Mind with Email Marketing

Insights from Natalie Thayer, Senior Copywriter: Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s…
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illustration of a person responding to various typography

More Than Words: How Typography Taps into Your Feelings

Have you ever wondered how typography can make you feel? It may come as a surprise, but the choice of typefaces, fonts, styles, layout and hierarchy communicates a wealth of information to viewers — whether they are aware of it or not. Typefaces have their own “personalities” and can help convey a tone or attitude,…
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Design Literacy and Why It Matters for Your Brand

Insights from Rachel Flores, Senior Graphic Designer: Design literacy is the ability to understand and discuss how something was created — and whether it’s a successful solution to the problem. I like to think of it as applying the scientific method to design. It begins with asking questions about something you observe, followed by research,…
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