A winning marketing campaign is more than a well-designed logo, beautiful website, or killer slogan; without marketing campaign consistency, even the best pieces will go unnoticed. Take pride in the clever bits you’ve helped design, pat yourself on the back when you’ve earned it, but remember that you can’t sell your company with one good piece alone. Successfu...

Everyone dreams of creating that one ad that really resonates with the public, the emotional ad that tugs at the heartstrings and gets shared over and over again as people tell their friends and family, “you’ve got to see this!” Think about the ads that you’ve seen and shared and ask yourself what they all have in common. The answer is that they make us...

If you’re new to online marketing, you’re new to online marketing abbreviations. With every industry comes a shorthand that professionals use. These terms are rarely used by those outside the industry — terms like “inside baseball” and “heel turn” are exceptions to the rule — but trying to understand the ins and outs of this new world will be all the m...

Videos have become such a large part of the online experience that you don’t have to look far to come across countless videos per day. On social media and company websites, more and more organizations are using video as part of their marketing. If you are currently avoiding the video craze, you’re missing out on a prime opportunity to introduce yourself to new cus...