So, you’ve heard of sitemaps, but do you know how xml sitemaps differ from html sitemaps or how they can benefit your company? If you manage a website, we’ve got the information you need to know. Keep reading to reap the rewards sitemaps can offer. HTML Sitemaps Plan your website users’ journey when you create an HTML sitemap. This kind of sitemap ensures...

There’s a lot that goes into effective marketing and advertising. From crafting a brand that’s consistent and recognizable, to knowing when to schedule social media posts, the list goes on and on. While it’s always good to keep the big picture in mind, marketing and advertising basics are just as important — if not more so. Take, for instance, the language yo...

As a company, your bottom line depends on an effective website – a well-written and informative website attracts customers and generates new business. So, it makes sense that you’d want that website to be as visible as possible. When customers search for your industry or products and services you offer, you want them to be able to easily find your business. Searc...

So, you’ve got a great logo, a punchy tagline and killer collateral…but your website is outdated. In the world of marketing, having a website that isn’t functional is like owning a car without wheels. The engine starts and the lights come on but there is no forward motion. Keep up the momentum with a functional website that works for you. Your website should ha...