Marketing | Advertising | Public Relations
These days, a brand strategy is seen as a company’s be all and end all. It’s a way to outshine the competition, gain market share and really allow a business to make a name for itself. But before a company can dig in with a game-changing strategy, its leaders must understand the basics. Namely, what … Continued
While you might think writing is more artistic than scientific, think again. Yes, it’s imperative to use the right combination of words to attract and captivate an audience. And of course, eloquently stringing sentences together to relay information clearly is important as well. But, when it comes to your brand’s message, your copywriter needs to … Continued
Name: Tricia Park Title: President Time with DAW: 20 Years! Hometown: Pearland, Texas. Favorite Movie: Legally Blonde. Favorite Quote: The grass may be greener on the other side of the fence but you still have to mow it. Bet You Wouldn’t Guess: I caught a calf at the calf scramble at the rodeo. My Superpower … Continued
Snail Mail Can Actually Speed up Your Business. There’s nothing worse than getting lost in someone’s e-mail clutter, especially when you’ve got really cool stuff to share with the world. That’s where direct mail comes in. You remember that, right? Actual letters in your mailbox. See why direct mail is making a comeback, and tips … Continued
We’ve said it before, and we’ll say it again — we’ve got the formula for your success. Here’s an example of how we helped a few babies go from crawling to running in no time. As APE Companies geared up to officially open its new Pasadena, Texas, headquarters, the industrial equipment company wanted nothing more … Continued
That unfortunate haircut. Those acid wash jeans. The inexplicably massive Beanie Baby collection. Life is full of awkward moments, but it’s all part of growing up. The same goes for businesses. As companies everywhere work to establish themselves, expand their reach and truly come into their own, growing pains are a given. It’s how they … Continued
It can be tough to consistently develop engaging and innovative blog topics when starting at a blank screen in front of you. Let’s get started: To be a successful blogger, the first tip is to determine what your readers want. Your blog needs to have a focus which means it is important to narrow your … Continued
There are many facets of public relations. Whether sharing more about your business or shining a light on an upcoming event, it’s all about building relationships to advance, promote and benefit the reputation of yourself, department and/or business. Exposure Public relations helps you to educate local and regional media outlets as well as the public … Continued
At Design At Work, we hire some of the best talent around to help take our clients to the next level. Check out some of our freshest baby faces. Chaye Deutsch Public Relations Account Executive Hometown: Katy, Texas Favorite Movie: The Brothers Bloom Pets: A border collie mix rescue dog named Dr. Bruce Sprinkles Favorite … Continued
From enhancing creativity and writing skills to promoting your business and making you a better person, starting your own blog online offers many benefits. Every day, 172,000 blogs are created which equates to two blogs per second. Blogs provide a great way to share your experiences, new business ventures and a connection with your current … Continued
