Marketing | Advertising | Public Relations
Virtually everyone agrees keeping clients and customers informed and updated on your latest financial services products, services and developments is essential to maintaining good relationships and providing service. Yet with the rise of electronic media over the last several years, disagreements can ensue over whether to ditch the paper and go digital. Each has its … Continued
Name: Lauren Patterson Title: Public Relations Account Executive Time with DAW: Three months Hometown: Houston Favorite Movie: Cinderella Favorite Quote: “We are what we repeatedly do. Excellence, then is not an act but a habit.” Aristotle Bet You Wouldn’t Guess: I’ve been playing rugby for six years and currently play 8 man, flanker and prop for the Bay Area … Continued
Ah, the trade show. It’s a gathering place for people to share ideas, glimpse the latest innovations — and score free swag along the way. Displaying at such shows can be a boon to businesses in the technology realm, but it can also be easier said than done. How do you create a trade show … Continued
We’ve said it before, and we’ll say it again — we’ve got the formula for your success. Here’s an example of how we helped a few babies go from crawling to running in no time. When Commonwealth Funds determined it was time to reach new audiences and educate existing clients about its unique global investment … Continued
Take Your Outdoor Advertising Efforts from OK to Outstanding Nothing says “summer” quite like the road trip, and nothing says, “I need to fill these hours in the car” quite like reading billboard after billboard as the vehicle zooms by. Though among the oldest forms of advertising out there, billboards still have their place in … Continued
We’ve said it before, and we’ll say it again — we’ve got the formula for your success. Here’s an example of how we helped a few babies go from crawling to running in no time. Belvoir’s website is red hot! The inclusion of key words on their site – in addition to enticing content and … Continued
Picture the last sales meeting you attended. Better yet – picture the room after you left that meeting. Did your brand make a lasting impression? Was the room buzzing about all that your company had to offer? If you’re having trouble answering these questions, there’s a chance your pitch fell flat. But fear not! With … Continued
Customer feedback has gone from beauty salon word-of-mouth to full-fledge digital platforms. As a business, you want your customers out there talking about you — but how do you handle online reviews? Follow these four steps to ensure online reviews are addressed to not only manage your company’s reputation, but improve the customer experience as … Continued
Name: Fred Lowery Title: Director of Communications Time with DAW: 1.5 years Hometown: Houston Favorite Movie: Raising Arizona Favorite Quote: “The dude abides.” – from The Big Lebowski Bet You Wouldn’t Guess: My two dogs are named after awesome guitar players: Stevie Ray and Santana! My Superpower Would Be: Definitely being able to fly!
“Why aren’t my open rates better?” It’s a question asked frequently by marketers as they study the results of their latest email marketing efforts. In case you don’t know, email marketing, done correctly, is a cost-effective and proven method for creating top-of-mind awareness for your business. With seemingly everyone tethered to their laptop or mobile … Continued
