The point of a marketing strategy is to generate as much brand awareness for your small business as possible – and as it turns out, Google Ads is the perfect way to do so. Google Ads boasts numerous benefits besides the astronomical number of searches that take place on the engine daily, and all of them can benefit your bottom line. Here are five reasons why your s...

When it comes to search engine optimization (SEO), we in the marketing business know that the only thing you can count on is the constant changing of algorithms and guidelines. Google can be a tricky search engine to please, and if you’re looking to keep your company’s site in the top ranks of organic search results, it’s critical to regularly update your websi...

Achieving clarity and memory retention online may seem like a difficult task, but it can be simpler with these five tips for small business website design. Choose a Good Domain Name Having a good domain name is easily overlooked, and quite possibly one of the biggest mistakes. It may seem like the obvious choice to pick a domain name that is the complete title ...

Because the pandemic has altered consumer behavior, it has resulted in an alteration of advertising focus to social advertising. Before quarantine, due to COVID-19, people were out and about socializing, gathering together in close quarters. It was easy to have a big audience in public spaces. Once everyone was told to stay home, advertising in public squares and bef...