When it comes to content in website design, messages can get lost in a sea of never-ending information when clicking through a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. This is important because the more engaged a customer is, and the more relatable the content, the ...

The need for diversity in marketing is overwhelming. According to the Association of National Advertisers (ANA), multicultural consumers make up approximately 40 percent of the U.S. population. In contrast, only 5.2 percent of marketing investments are multicultural. These numbers show the dramatic gap in diverse advertising and highlight the ever-growing need that o...

With over 800 million users, and 250 million active daily users of Instagram Stories it is no surprise Instagram has quickly become a more personable way for brands to use social media marketing. Being able to create a brand that is relatable to a company’s target audience is key to creating long-lasting brand loyalty. By launching a social media marketing plan wit...

A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a buyer persona is included as part of an adverti...