Marketing your small business doesn’t have to be complicated. Yet words and phrases like SEO, CMS, website UX, PPC, analytics, closed loop marketing and conversion path can leave your head spinning. Don’t let yourself get lost in a jumble of marketing jargon. Leave the lingo to the experts when you hire a marketing agency to help you make sense of this strange and mysterious world. Read on to learn how a marketing agency can simultaneously save your sanity while propelling your small business into success.
What do you want to achieve? Are you trying to increase sales, looking to create top of mind awareness or in need of a website redesign? Generating leads requires different goals than getting noticed or updating a tired website. Assess areas of greatest concern and work from there to determine your goals.
Form a Plan
With so many routes to choose from, it’s critical to have a plan in place before moving too far along with your marketing efforts. An experienced marketing agency can help you decide on an approach and you will have access to a team of experts that can guide you along the way. Better yet, each piece of your plan will work together in congruency to ensure your marketing plan doesn’t get twisted and tangled.
Establish an Identity
Who are you and what does your brand represent? Are you playful and fun? Serious and sophisticated? A marketing agency can help you get to the core of your company to establish a brand whose feet are planted firmly on the ground. While you may start to establish your brand identity with a logo, it doesn’t end there. You’ll need brand standards, differentiators, and more — that’s where a marketing agency comes in.
If you wish to build your brand, you must be armed with content. Starting a small business or midsize business means you may not have any content to work with. Reinventing small business may mean your outdated materials need an update and new, relevant content can help you be found via SEO. What will you do? Who can help? You guessed it — a marketing agency. Staffed with copywriters, a marketing agency can aid in all sorts of content creation. Think whitepapers, blog posts, infographics, brochures, website content and more.
Get yourself noticed by maintaining online presence. While starting a LinkedIn or Facebook business page or an Instagram business profile may seem easy enough, there’s more to it than meets the eye. You must post consistently so your customers not only know that you exist but know that your constant posting means you care. You will also want to consider claiming, updating and posting to your Google My Business and Yelp accounts — both are important marketing tools. To determine which platforms are best suited for your business and to create and post content, seek out a professional marketing agency so you have one less thing to worry about.
How will you know if your efforts are paying off? Analytics of course! A marketing agency has access to resources that can track and monitor your growth. They will pull stats and interpret data for you to ensure your hard work is not in vain and to keep you on the path to success.
Leave the heavy lifting up to the experts. Contact our team at Design At Work and let them flex their marketing muscles for you.