If you think content marketing leans more to the artistic side, think again. While it’s imperative to use the right combination of words to attract and captivate an audience, search engine optimization (SEO) is the technical force behind your brand’s message that helps build your brand. Of course, eloquently stringing sentences together to relay information clearly is important as well. But when it comes to marketing copy, grammar isn’t the only important aspect of its composition.
The World is Moving Fast
Content marketing has changed a lot in the last decade – everyone now has a phone glued to their hands and can search for anything in seconds. Now more than ever, word choice matters – and SEO keyword choice is crucial. To increase your website’s traffic, marketing companies and their copywriters perform SEO research, which includes the incorporation of keywords in your digital content.
How SEO Works
After gaining an understanding of what your company does, research is conducted to examine how people are searching for services, products or solutions like the ones you offer. Copywriters determine specific words and phrases your potential clients are searching for and weave those keywords throughout your website and marketing copy to help the right people find your company.
Think about it: if an outdoor sporting goods store sells fishing poles, but doesn’t have the phrase “fishing poles” on their website, they could be losing out on thousands of searches a month, and over time, that can add up to quite a bit of missed profit. SEO is a critical aspect of content marketing that should be employed across your website, to ensure that your brand is front-and-center in the minds of your prospective customers.
How an Outsourced Marketing Firm Can Help
Feeling like there isn’t possibly enough time to do this on your own? An outsourced marketing firm can help. Your copywriter will do all the legwork in researching and including top-ranking SEO keywords in your website text to help your site appear high on the list of search engine results. The good news is, if you’re already a client for an advertising and marketing firm, then your copywriter is already incorporating keywords into your digital content! If you’re currently working on your own, consider reaching out to Design At Work for help – because as you know now, our copywriters are well-versed in the science behind word choice.