WORK.

Houston-based ventilation product manufacturer breathes life into their image and branding.

METALLIC PRODUCTS: INDUSTRIAL MARKETING

Longtime client Metallic Products initially came to our Houston marketing agency in search of industrial marketing to help their company — and ventilation products — really stand out. Design At Work developed a bold new brand and striking tagline, “Work that Flows,” to usher Metallic Products into its next exciting phase. The average brand has a lifespan of three to five years, however, so several years after that initial rollout, Design At Work approached Metallic Products about taking things to the next level.

With the goal of incorporating existing elements into an upgraded design, Design At Work created an elevated, yet still familiar, look. Impactful, one-word headlines and added breathing room placed the company’s products front and center in ads, email marketing and the like. Meanwhile, a new website with everything from added product information to video design elements made for an improved online experience. Metallic Products might look a bit more modern, but it remains the same quality company, providing work that flows.



Brand