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A local Chamber of Commerce looks for a brand identity that captures the spirit of their small town.
Round Top Area Chamber of Commerce: Tourism Marketing
Round Top, Texas is a small town with a population of only 90, about halfway between Houston and Austin. While it’s known nationally for its bi-annual antiques show, the Round Top Area Chamber of Commerce wanted to capture the charm of the town and market it as more than just an antique-hunting destination. Design At Work quickly got to work on a brand new logo for the Chamber organization, a new tourism-focused website and a tagline that perfectly captured the spirit of Round Top: “Big Time Small.”
Design At Work built a campaign for the Round Top Area Chamber of Commerce centered around the idea of the town being “big time small” – a place where you can find all the amenities of the big city, but without the hustle and bustle. Focused on the local arts, shopping, dining and culture, the campaign included the launch of a brand new tourism website that allows guests to browse lodging options and view local events. With the help of promotional materials, local advertising and email marketing, Round Top is showing Texas how they do small-town living big.
